Interesting way to get to the masses guys. The Ashton Kutcher starring Steve Jobs biopic has done something quite unique. This is the first film to debut a trailer on Instagram. Interesting tactic, social media can be a powerhouse and I gotta hand it to these guys... they did right by it.
This film (formerly stylized as jOBS to mimic the stylized why Apple i[INSTERPRODUCT] everything). It was chosen to close out the 2013 Sundance Film Festival and so far has been met with fairly mixed reviews. We'll have to see how this film fares but so far... it looks pretty good. Check the full theatrical trailer for a longer look at this film. Jobs is stated for released on August 16th, 2013. Mark your calendars Apple geeks.