Hello Kitty is totally dominating everything - beauty, fashion, technology, games, toys, you name it.  Street Fighter and Sanrio teamed up a while ago and at SDCC 2012, Toynami offered the SDCC exclusive Hello Kitty Chun Li plushie.  I had my solid chance of getting one preordered while at the convention since all the ones at the convention kept selling out.  But I lost that chance due to stupidity.